About Us

1953 – The Spark of Brilliance

In the heart of Melbourne, TRIX was born. The first bottle of Lemon 1L Dish Washing Liquid sparkled under the dim laboratory lights, promising a future where grease would turn to brilliance.

1960s – The Lemon Symphony

A secret melody whispered by the lemon-infused TRIX. The kitchen became a stage, and every plate, a star. The Lemon Symphony played on, and TRIX danced its way into Australian homes.

1970s – The Sudsy Rebellion

As bell-bottoms swirled and disco balls glittered, TRIX rebelled against grease. And so, kitchens across the land shimmered, their surfaces with TRIX’s rebellion.

1980s – The Neon Glow

Neon lights with TRIX. Bottles lined up like luminescent soldiers. The Lemon 1L Dish Washing Liquid glowed – as a perfection of cleanliness.

“Let there be light”.

1990s – The Fresh Revolution

The air smelled of lemon blossoms. “Freshness is power”. TRIX and households agreed, as they wiped away yesterday’s grease with tomorrow’s promise.

2000s – The Digital Shine

In the age of screens and pixels, TRIX embraced technology. “Click for shine”. TRIX was everywhere – from kitchens to browsers.

2010s – The Green Revolution

Eco-consciousness bloomed. “Clean sustainably,”. Our formulas became gentler, its packaging greener. The Lemon 1L Dish Washing Liquid now whispered, “Save the planet, one sparkle at a time.”

2020s – Rebirth…

TRIX refused to fade. A phoenix, it rose from the ashes. New formulations, new fragrances – the Lemon 1L Dish Washing Liquid now had a hint of eucalyptus. “Australian resilience,” it murmured.

2024 – The Brilliance Continues…

Today, Our TRIX stands tall. Its bottles gleam on supermarket shelves. The Lemon 1L Dish Washing Liquid still hums its timeless Lemon Symphony. And as you pour that golden liquid, remember: TRIX isn’t just soap; it’s a promise – a promise that every dishwash will be a sparkling masterpiece.